Housekeeping Department Organizational Chart - Medium Hotel / 3-4 Star Hotel / Mid-Range Service Hotel. With regard to Travelodge's pricing strategy, from the analysis, it is established that Travelodge sticks to the low pricing strategy, matching that of their competitors in the host markets. Save time and let our verified experts help you. Looking for a particular Travelodge Hotels Limited employee's phone or email? What is a divisional organisational structure? Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. [20], In March 2020 The Guardian reported that Travelodge gave homeless families and key workers only two hours notice to leave when it shut 360 of its UK hotels in response to the Coronavirus pandemic. 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Retrieved from https://phdessay.com/strategic-analysis-of-travelodge/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? And the main focus of the management of Travelodge is on the customer satisfaction which will engage the customers to the hotel and increase their willingness to visits again. She has broad-based experience as a financial professional in private and public companies, bringing a wealth of expertise to Travelodge. Order custom essay Strategic Analysis of Travelodge [citation needed]With over 95 properties nationwide, Travelodge is the third-largest . ?>. In terms of quality Travelodge offers "no frills" standards rooms with all the basics customers need for a good and comfortable night sleep at a cheap price. In every room youll find the Travelodge Dreamer Bed, our luxury king size bed, produced by royal warrant holders Sleepeezee, featuring a mattress with 952 individual pocket springs, each designed to follow the natural contour of an individuals body in order to provide the correct amount of support and comfort to ensure they receive a good quality nights sleep. Pay scale will often reflect an employees place in the organisational hierarchy, with managers at the top earning a significantly higher salary than those at the base of the structure. Each would be overseen by a manager who shared a relevant skillset. INTRODUCTION a. Communication is key and if this breaks down there can be a significant impact. Confused customers become unhappy customers and that can change their brand loyalty. The type of structure that works best for these types of businesses may be different from the organisational . The pricing should also reflect the peak and off-peak seasonal demands. [13] In 2018, Watchdog Live on The One Show returned to the issue, with further examples of Travelodge failing to provide rooms on arrival to customers with 'guaranteed' bookings. with their different characteristics have been provided as under. Travelodge Organisational Development Case Study Organisational Development "DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation." Sales & Marketing Director, Travelodge As the UK's leading hotel group for value, Travelodge is an outstanding business success story. you to an academic expert within 3 minutes. Delays in decision-making will slow down output. The organisational structure of a branch of Travelodge may look like this: Site Manager Cluster Manager General Manager Head Chef Head of Security Head Porter Hotel Manager Waiters Security Guards Porter Receptionists Cleaners Size of Organisation and how it affects the Structure Educating and mentoring the marketing team on digital marketing best practice to improve customer acquisition, conversion and retention. Martin joined Travelodge in April 2021 and has spent most of his career within the leisure sector and brings a wealth of brand building, strategic management and leadership expertise. The description of the following organisations. In 1985, Travelodge became Britain's first value hotel brand when it launched in the UK, opening its first hotel at Barton under Needwood in the heart of England. .. .. Business environment refers to the combination of external and internal forces that has. What is a functional organisational structure? The disadvantage of using the flat organizational structure is that it can create role confusion within highly structured teams. Best for business If you find papers matching your . There is a clear and simple chain of command, with a general manager placed at the top and a line of supervisors who have responsibility to supervise a crop of subordinate employees. Our management development programme, Aspire is central to our approach, helping candidates secure externally recognised qualifications as well as practical management skills. They help us to know which pages are the most and least popular, and see how visitors move around the site. of the public, private and voluntary sectors. Organizational structure refers to the models of internal relations of organization, power and relations and reporting, formal communication channels, responsibility and decision making delegation is clarified. A functional structure is the most common among small businesses and medium-sized companies. Copyright 2022 Digital Works Consulting | All Rights Reserved |, Travelodge Organisational Development Case Study, Leading a cultural change to support transformation, Operating Model Transformation: How to get started, How to start your UX project: Business and User goals. Safeguarding Children Level 2 [22] The retired banker and naval sailor and his wheelchair-using wife found the cost of their stay comparable with living in a house, but with the benefits of housekeeping service and without added costs such as council tax or utilities. For the Travelodge brand elsewhere in the world, see. Macro Hedge Funds Had a Banner Year. Starting a new career Insight and analysis of top stories from our award winning magazine "Bloomberg Businessweek". From the insights produced, the following actions and deliverables where selected and executed: A restructuring plan and rapid implementation of the growth of the commercial digital team. An organizational structure is either centralized or decentralized. Premier Inns unique operating model provides a clear competitive advantage, enabling the delivery of a winning customer proposition that will have a strong appeal to customers in both the current and post pandemic environments. Explain the role of formalization, centralization, levels in the hierarchy, and departmentalization for employee attitudes and behaviors. In a hierarchical structure, every employee within the business (aside from the one at the top) is subordinate to a manager or supervisor that exist in varying numbers from the bottom to the top. ", "Are hotels allowed to cancel bookings without notice? What is a hierarchical organisational structure? . P4. A divisional organizational structure is comprised of multiple, smaller functional structures (i.e. Travelodge Hotels Limited is a private company operating in the hotels and hospitality industry throughout the United Kingdom, Ireland and Spain. It is a systematic combination of people, functions and facilities. Travelodge currently has about 44 hotels in within the M25 district with the largest number of bedrooms of over 5,780 and it said to be the highest amongst its competitors within the M25 area. The main purpose of such a structure is to help the organization work towards its goals. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company.Key Highlights. Tall. Safeguarding | Published by: MarketLine Care This report includes various types of organisation and the purposes towards which they operate their business activities. Outside of work she enjoys yoga, world cinema and listening to fiction podcasts. A typical organizational chart for a mid-scale to large hotel: General Manager Assistant Manager or Operations Manager Director of Room Operations Front Office Manager Guest Relations Manager (s) Concierge Manager Front Desk Manager PBX Supervisor Reservations Manager Bell Services Manager Executive Housekeeper Housekeeping Manager (s) Martin is also Chairman of Burger King UK and Parkdean Resorts, having previously chaired Center Parcs in the UK and Europe . Travelodge's hotels in Coventry and Sutton Scotney (North and South) were closed. More than 200 of our hotels have our on-site Bar Cafe restaurant, and almost all are located close to other restaurants and coffee shops, making Travelodge the ideal base when youre travelling. Bank debt of 235m will be written off and 71m repaid, reducing total bank debt from 635m to 329m. Product and Service Plan and Pricing Plan. She has spent several years creating B2B content and writing informative articles and online guides for clients within the fields of sustainability, corporate social responsibility, recruitment, education and training. This means that every time you visit this website you will need to enable or disable cookies again. increasing production . Read the latestTravelodge press releases. Rooms are available for booking 12 months in advance. The managers are tasked with offering guidance, training and supervision to the lower-level workers. Register now! In 1995, Travelodge was bought by Granada, when the Forte Group (formerly Trusthouse Forte) underwent a hostile takeover. Various activities such as Task allocation, subordination, supervision, coordination are based on the structure of the organization. more than 40.000 rooms distributed across the country. Sign up for a free account. The housekeeping department in a Medium Size hotel or 3-4 Star Hotel is headed by the executive housekeeper. Functional structure A functional structure groups employees into different departments by work specialization. Each organisation is different on various basis such as size, scope, legal structure, aims. In some cases, it might be necessary to change or adapt the organisational structure. Line and Staff Organisation 3. In the case of a chain of hotels, the executive housekeeper also reports to the director of . Featuring our new look standard rooms, SuperRooms and a stylish new Bar Cafe, every Travelodge PLUS hotel has been thoughtfully designed with both business and leisure travellers in mind. The five departments that are listed in a hotel organizational structure are Rooms; Food and Beverage; Human Resources; Marketing; and Accounting. How does an organisational structure affect performance? cookie policy. | USD $175, Download our eBook: How to Succeed Using Market Research, Phone: 800.298.5699 (US) or +1.240.747.3093 (Int'l), Hours M-Th 3:00am - 6:30pm EST; F 3:00am - 5:30pm EST, Copyright 1999-2023, All Rights Reserved, MarketResearch.com, U.P. Jo joined Travelodge in March 2013 as Chief Financial Officer, a role in which she was responsible for overseeing all of the Company's finance functions, as well as Risk, Legal and Procurement. Hotels transferred to other hotel operators include Edinburgh Belford transferred to Britannia Hotels, Blackpool transferred to Ibis, Huddersfield, Liphook and Walsall transferred to Metro Inns, and Bolton Services, Eastbourne, Edinburgh Haymarket, Manchester Airport, Manchester Worsley and Wentbridge transferred to independent operators. Travelodge also offers a dependable website for the booking of its rooms and mobile booking services. An organisational plan serves to structure a company according to its individual goals (e.g. Zara's size is at 1.3% of Singapore apparel industry, 6th place after other brands like Mango, Guess, Esprit, Raoul and Giordano. Of Travelodge [ citation needed ] with over 95 properties nationwide, Travelodge is the third-largest as... Business environment refers to the lower-level workers activities such as Size, scope, legal structure,.! Industry throughout the United Kingdom, Ireland and Spain career Insight and Analysis of Travelodge [ needed. Confusion within highly structured teams allocation, subordination, supervision, coordination are based on the structure of organization... Company operating in the hierarchy, and see travelodge organisational structure visitors move around the site is on! Are tasked with offering guidance, training and supervision to the lower-level workers for booking 12 months in.! 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